Social media and word-of-mouth are the most cost-efficient and generally effective marketing and PR strategies we have. People are wary of advertisements, infomercials, advertorials, sponsored posts and everything in between. Although people may not trust ad agencies or big corporations, they do trust their friends. That’s why social media has never been more important for spreading the word about your projects and building your own personal brand. From YouTube stars who became famous for creating makeup tutorials or playing their video games, to musicians who gained notoriety online first (like Justin Bieber), to actresses who try their hand at web…
Author: Brittany Nicole La Hue
As a publicist, it’s my job to get my clients media coverage in the outlets that matter the most. How do I know which publications matter the most? Simple – it’s the publications that people in the industry are reading. My production company clients want to be featured in Advertising Age, because ad agencies read this blog and print magazine, and thus they can find out about production companies they want to work with on their next spot. Post production clients want to be in Post Magazine, an outlet dedicated entirely to the various aspects of post production. Startups want…
No one likes a braggart. Unfortunately, in order to get ahead, you do have to toot your own horn and make your accomplishments known. And often in the entertainment industry, having a bit of an ego is necessary to launch your career. What good is an actress who doesn’t really, truly, deeply believe in herself? That being said, anyone can sing their own praises. Of course you think your script is great and deserves to be read, or that you’re perfect for the role, or that you should get the job. The problem is, so does everyone else. That’s why…
People often ask me to describe what a typical day is like for me. My response to this question is usually to laugh hysterically…and then cry a little. The best way to describe working in PR is that you have a full notebook page-length to-do list, get into the office, find out that something has exploded somewhere, and spend the entire day putting out fires and accomplishing absolutely nothing you originally planned to do. Publicists have to “go with the flow.” It’s a crucial characteristic of a good PR professional. You need to be able to jump right in, deal…
The old adage that “there’s no such thing as bad publicity” has been around since the beginning of modern media, and for good reason. This is certainly true, for some people, in some industries, in some circumstances. So the quotation gets repeated and people continue to accept it as fact. But sometimes bad publicity can kill a career. When is it good to have people talking to you, and when is it best to keep things under wraps? I became curious as to when this famous phrase began circulating in our society, and I did some Googling. Phrases.org, an online…
Hi! My name is Britt and I’m a public relations professional in Santa Monica. I’ve worked in PR in the hospitality/travel, automotive, tech and entertainment spheres and I’m here to bring you tips and tricks on how to promote yourself and your creative endeavors. For my first post, I’m going to start with the basics – what is PR? So many people come up to me and ask what PR is. PR is under the marketing umbrella, but it’s not marketing – marketing is designed to drive sales and conversions. It’s also not advertising – in advertising, you exchange money…