Most of us (myself included) are in a semi-constant state of phone scroll, especially when it comes to Instagram. Between friends’ vacation pictures and influencer style posts, I was excited to find something unique when Paper Year showed up in my feed. Shot with the slickness of longer-format projects, but within the 1-minute per video Instagram requirement, the project is a series of quick episodes chronicling the first year of a young couple’s marriage. The whole season can be watched in one short sitting, and its a great example of finding a creative way to utilize social media to reach audiences with new and interesting stories.
I was very intrigued by the format, which combined with a high production value packs a real punch, as well as the honest storytelling employed here. Newly (and not-so-newly) marrieds will likely see a lot of their own experiences in Paper Year. I interviewed the show’s creator, Mikaela Izquierdo, who wrote, produced, and stars in the project. Mikaela has some great insight into creating content in the new media landscape.