Author: Dallas Travers

Dallas Travers teaches the career and life skills often left out of traditional training programs. Her book, "The Tao of Show Business," garnered five awards including first prizes at The Hollywood Book Festival, the London Festival, and the National Indie Excellence Award. Through her workshops, Dallas helps thousands of actors increase their auditions, produce their own projects, secure representation, and book roles in film, television, and on Broadway. She is a certified life coach and entrepreneur with over a decade of experience implementing marketing and mindset strategies that work.

I’m often asked branding questions from other women in business.  A lot of these questions sound something like, “How can I brand myself?” or “How can I get my brand out there?” Though these questions are valid and essential for success, they really aren’t the first questions you should be asking.  If you really want a brand that stands out and attracts a ton of business, stop thinking about your brand and start thinking about the experience you create for your clients, your audience, and your super-fans. Let me share my personal story to illustrate exactly what I’m talking about.…

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