press release – Book Launch Party recap

Good afternoon,

The Ms. In The Biz book launch party for Thriving In Hollywood! Tenacious Tales and Tactics from Ms. In the Biz was a packed house this past Monday, February 9th, 2015 with over 250 people in attendance. Would you be interested in covering the event or interviewing Helenna Santos and Alexandra Boylan for upcoming stories about women in Hollywood, Oscar snubs, etc?

The event took place at Vaucluse Lounge in Hollywood,CA. Co-hosted by FilmBreak and presented by Dog & Pony in association with the Geena Davis Institute on Gender in Media, Women in Film Los Angeles, the Hollyshorts Film Festival and Media Partners Inside Acting Podcast, Filmmaking Stuff, and the Hollywood Journal.

Guests included: Lisa Hennessy (Exec Producer – The Biggest Loser, creator – Dreamjobbing) Nicholas Brendon (Buffy the Vampire Slayer, Criminal Minds), Patrick Gallagher (Night at the Museum, Glee),Jeff Schroeder (CBS Interactive Host), Kevin Michael Martin (TNT’s The Last Ship), Helenna Santos(Founder/CEO Ms. In The Biz), Alexandra Boylan (Catching Faith, Home Sweet Home), Leah Cevoli(Robot Chicken, Deadwood), Kristen Nedopak (Exec Producer and Showrunner – The Geekie Awards),Taryn O’Neill (Granite Flats), Paula Rhodes (The League, The New Adventures of Peter and Wendy),Barry W. Levy (Scandal, Mad Men), and Alex Boylan (creator – Dreamjobbing).

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(Ms. In The Biz Founder/CEO Helenna Santos, Ms. In The Biz Outreach Coordinator Alexandra Boylan)

Ms. In the Biz Founder Helenna Santos and the site’s Outreach Coordinator and partner on Thriving in Hollywood! Alexandra Boylan are available this month and next for interviews and guest posts about a variety of topics covered in Thriving In Hollywood! and on MsInTheBiz.com.

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​(Helenna Santos with Nicholas Brendon – Buffy the Vampire Slayer, Criminal Minds, Barry W. Levy – Scandal, Mad Men)

The 5 star reviews are in on Amazon and the book is making waves with raves from: Hollywood heavyweights including Jane Espensen, Marci Liroff, Women In Film and the Geena Davis Institute, Actresses and Actors such as Mena Suvari, Madeline Brewer and Hayley Atwell (Marvel’s new series “Agent Carter“!), and publications such as Backstage, IndieWire, PopCults. 

This exciting new book is available on Amazon and Kindle.

As Santos states, “Thriving In Hollywood! is a compilation of 25 posts from the over 1000 onMsInTheBiz.com designed for the next generation of female Hollywood Power Players. It’s like Chicken Soup for the female entrepreneur in entertainment’s soul. Reading this book makes you feel like you are chatting with your best girlfriend’s over coffee or happy hour, hearing their tales and tactics to thrive in the business.”

The aim of the book is to provide the best of the uplifting stories and time tested practical tips that have been found on the site. Whether someone is brand new to the business, or an industry veteran, Thriving in Hollywood! is all about “thriving” not just surviving, because the more empowered women are then the power structure in the industry can shift in a dynamic way.

Demonstrating that there is a hunger for this knowledge and community, in less than 2 years the Ms. In The Biz website has amassed over 1000 articles from over 140 female contributors working within the entertainment industry, 40 of which are now regular monthly bloggers, and it is read in over 184 countries. ​

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(Anna Borchert – Daughters of Pop, Risdon Roberts – Bite Me, and Holly Elissa – Fringe, Hellcats)

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(Jessica Sonneborn – Alice D, Red Sleep, Kristen Nedopak – Exec Producer/Showrunner The Geekie Awards, and Hayley Derryberry – Frank, Rabid Love)

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(Thriving in Hollywood! contributors Paula Rhodes and Leah Cevoli autograph copies for fans)

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(The line up to purchase “Thriving in Hollywood!”)

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(Helenna Santos signs a copy of “Thriving in Hollywood!” for a fan)

Celebrity power-players are raving about Thriving In Hollywood!:

“A buffet of both practicalities and inspiration. Whether you dip in for something specific, or read it cover-to-cover, you’ll find something here that you can put to immediate use.”

Jane Espenson (Writer/Producer – Once Upon A Time, Buffy the Vampire Slayer, Husbands) 

“The timing is perfect for a book such as this with some of the most informative and inspirational blogs out there. Helenna has an uncanny sense of bringing together the most talented ladies.”

Marci Liroff (Casting Director – Mean Girls, Footloose, E.T.)

“This book is a Godsend.”

Madeline Brewer (Actress – Orange is the New Black, Hemlock Grove) 

“The wisdom in this book is INVALUABLE! It’s amazing how sometimes in life all we need to do is open up to others and realize we’re not alone on this journey. I completely admire the generosity of all the contributing writers as they teach us the lessons they’ve learned along the way, and feel uplifted with the knowledge I have gained through their stories.”

Mena Suvari (Actress – American Beauty, American Pie)

 

“This book’s refreshingly positive and relatable take on how to thrive in Hollywood serves as validation that success is a soul thing. It’s actionable; and the product of an open mind and a broadened perception on how to get ahead. Helenna’s brand of wisdom will inspire women and show them how to catch their dreams instead of just chase after them!”

Nicole Taylor Roberts (Cannes Nominated Filmmaker and Head of RocketLight Films)

“The industry has changed, most excuses we have for not pursuing our dreams come down to one thing – fear. The fear of starting being the worst offender because it leads to fear of finishing, and the fear of failure. This extremely useful collection of articles and real world tips helps us push through the never ending battle with ourselves, so we can get to work creating.”

Evan Glodell (Director – Bellflower)

“I wish this book had been around when I was getting started, it is full of invaluable advice and loads of inspiration…it will save you from pitfalls and help you find your way in this strange world that is Hollywood.”

Patrick Gallagher (Actor – Night at the Museum, Glee, True Blood)

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​(Katie Erlandson , Alex Boylan – Dreamjobbing, Alexandra Boylan, Lisa Hennessy – Dreamjobbing, Jeff Schroeder – CBS Interactive Host)

“Ms. In The Biz offers one of the greatest gifts mentors and a supportive community can offer all of us at any level of our careers: realistic expectations. That’s not to mean stifling or dimming your hopes or dreams – nor hyping or indulging your pipe dreams – but rather offering clarity on just what could possibly be achieved from here, now – and how. Success leaves clues. Here are some breadcrumbs to follow.”
Heather Hale (Producer, Writer, Director) 

PRESS RELEASE

For Immediate Release:

Contact Marcy Clark PR & Events – phone: 212.729.9619 | email marcy@marcyclarkpr.com

 

Ms. In The Biz Book Empowers Women to Thrive in Cutthroat Entertainment Industry

Los Angeles, CA. December, 2014 – Helenna Santos, founder of the popular entertainment based website Ms. In The Biz, teams up with writer/producer Alexandra Boylan to compile a book that motivates, inspires, and empowers women in the entertainment industry titled Thriving in Hollywood! Tenacious Tales and Tactics from Ms. In the Biz.

Chosen from the over 900 articles contributed to Ms. In The Biz since its launch in May of 2013, Thriving in Hollywood! Tenacious Tales and Tactics from Ms. In The Biz includes 25 pieces from writers such as Leah Cevoli (actress Robot Chicken, Deadwood), Kristen Nedopak (Executive Producer/Showrunner The Geekie Awards), America Young (Director, Stuntwoman), and Taryn O’Neill (actress Granite Flats).

As Eric England (Writer/Director – Contracted, Madison County) states “In a day and age where gender equality is popping up in the news on a regular basis, Ms. In the Biz is the ‘one small step for women, one giant leap for womankind’ that is desperately needed in the entertainment industry.”

Jane Espenson (Writer/Producer – Once Upon A Time, Buffy the Vampire Slayer, Husbands) adds that Thriving in Hollywood! Tenacious Tales and Tactics from Ms. In the Biz is “…a buffet of both practicalities and inspiration.  Whether you dip in for something specific, or read it cover-to-cover, you’ll find something here that you can put to immediate use.”

Already heralded by Marci Liroff (Acclaimed Casting Director – Mean Girls, Footloose, E.T.) as “a book…with some of the most informative and inspirational blogs out there,” the Ms. In The Biz book is guaranteed to offer clarity and wisdom in an industry that often times is an uphill battle for women.

“The numbers for women in front of and behind the camera aren’t getting much better, and we are still battling for equal ground.  It’s easy to get depressed by statistics, but there is no reason to get bogged down by them. Instead it’s important for women to take action. In order to create a major shift in the industry we need to take matters into our own hands and make things happen, encourage and empower each other.” – Helenna Santos (actress/producer/founder of Ms. In The Biz).

ABOUT Ms. In The Biz

Founded by actress/producer Helenna Santos, Ms. In The Biz is the premium online destination for women in entertainment who are looking for a positive community that shares resources, imparts wisdom, and fosters success. After seeing a need for an online collaborative community of like-minded women in entertainment, Helenna created Ms. In the Biz to act as a hub for the next generation of female Hollywood power players.

140+ contributing female writers, read in over 180 countries.

 

Ms. In The Biz website: http://www.msinthebiz.com

 

Thriving in Hollywood! Tenacious Tales and Tactics from Ms. In the Biz is now available to purchase on Amazon.

GO TO: http://www.amazon.com/Thriving-Hollywood-Tenacious-Tales-Tactics/dp/0990882209/ref=tmm_pap_title_0?ie=UTF8&qid=1417031261&sr=8-1

Marcy Clark     

President, Marcy Clark PR & Events 212.729.9619    Marcy@marcyclarkpr.com

Founder, The Women’s Mafia www.womensmafia.com Marcy@womensmafia.com

About Ms. In The Biz

MsInTheBiz.com is the go-to resource for female entrepreneurs in the entertainment industry, focusing on creating career success while living a purpose-filled, passionate life. Founded in 2013 by actor/writer/producer Helenna Santos as a magazine-style blog and collaborative community, the site has a readership of almost half a million people all over the globe and hosts various events and meetups.