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Find that Sweet Spot of Art and Commerce


vicky-ayalaIf you’re in the business of selling then November should be synonymous with Holiday shopping. This is the time of year where you start planning for Black Friday and Cyber Monday. As a creative entrepreneur, you may not think you have a lot in common with the Targets and Best Buys of the world but you do. You’re in the business of selling something people want.

Entertainment doesn’t solve a “problem” in the way that Spanx or Snuggies do but entertainment does fill a void.

People want to be entertained. They want to escape and get immersed in a story. They want to feel something – happiness, joy, inspiration and hope. As a professional in the creative world, being able to tap into this emotional need is what makes you relevant.

So if you find yourself wondering how you can leverage your skills for profit this holiday season, explore some of these creative income generating ideas.

Create videos for entrepreneurs.

Go niche. If you’re a comedic actress then create clever intro videos for life coaches. There are a lot of introverted entrepreneurs who want to elevate their brand with video but are either too busy or afraid to go in front of the camera. They’re not naturals and they may end up doing their brand more harm than good. As someone who’s trained to perform well in the spotlight, you’re in a great position to provide a valuable service that will not only help you out financially but also give you a portfolio of work to showcase your range.

Put together some training programs.

If you are a gatekeeper of sorts, then leverage your skills to teach others how to be as awesome as you. This applies to casting directors, producers, publicists and filmmakers. Regardless of where you are at with your career, there’s always someone who wants to learn how to reach your level. The holiday season is great for professional development offerings because people are aspirational and thinking about improving themselves for the new year.

Offer creative storytelling packages.

If you are a writer, you have a way with words. This is one of the most prized and underrated skills to have. Forget design. The use of words to elicit an emotion is what transforms a website visitor into a customer. You have an asset that can be harnessed for good. Team up with a photographer and offer a storytelling package where you’re writing the copy and they’re creating the accompanying visual. Target early startups who need to build their audience.

Take advantage of the giving spirit and create deals that allow your potential customers to feel good about your offerings. Create 2-for-1 deals or gift certificates so that you can appeal to the people in the lives of your target audience.

Think outside of the box when brainstorming on the different ways you can leverage your skills for profit. Remember that as a creative professional, time and money is what transforms an idea into reality. Get comfortable with that sweet spot of art + commerce so you can continue to create awesome work.

Vicky Ayala

About Vicky Ayala

Vicky is a digital strategist and personal brand coach who works with multi-passionate soloprepreneurs and teaches them how to build a thriving online business. She muses on the entrepreneurial journey and uses storytelling as a vehicle for showing others how to design a lifestyle that’s on purpose and by design. She is also founder of The Brand Asylum, a virtual training academy for solopreneurs who want to leverage and launch their way to success.