I don’t believe this. As a matter of fact, over the last decade of doing online marketing, specifically around the non-sexy work of metrics analysis, I can say with certainty that you have several times to make an impression online.
What people say and what people actually do are not always in alignment. This is one of the reasons why I love the data side of marketing. Numbers and behaviors are purely objective.
They don’t spin.
They’re not passive aggressive.
They’re pretty black and white.
Granted, IRL (in real life) this “first impressions” bit means something else. It means I won’t speak to you or return your phone calls if you waste my time. This, too, is a grey area. Remember, people do a great job at reinventing themselves and no one loves a great comeback story like Hollywood.
We are living in a digital culture and your online footprint speaks volumes to your legacy, more importantly, how people will remember you. Let’s debunk several myths that not only limit your potential but also stifle your creativity.
1) You’re only as good as your last hit.
You’re as good as you allow yourself to be. There are some gems which never see the light of day. Quality will always trump quantity so as long as you put the work into whatever project you have going on, it’s going to be great.
Instead, redefine what success means to you. Is an Oscar nomination success or being able to do what you love without subsidizing it as a waitress your idea of success?
2) You only have one chance to make a first impression.
You are making an impression many times over. With all of the platforms out there to connect with your audience, it’s likely that they will come across your content several times. In essence you have unlimited opportunities to make a lasting impression.
Instead, focus on making an impact and reframe what it means to get someone’s attention. Captivate your audience with what makes you awesome and leverage your personal brand so you can naturally shine.
You’re building a relationship with your audience online. Engage with them as you would if you were meeting them in person. Don’t put too much emotional stock into your projects because ideas come and go. However, when you make an emotional connection, how you make someone feel will go a very long way towards building loyalty.
3) It’s all about who you know.
Yes and no. Your network is your net worth, but your imagination is what fuels your creativity.
“Logic will take you from point A to B. Imagination will take you everywhere.” – Albert Einstein
We’re all creative. Some of us tap into our creativity in different ways. It’s through our own imagination that we’re able to give creative projects the vitality they need to be amazing.
Focus on nurturing your own creativity. Great ideas that resonate with the world will find a way to go viral with or without the support of that expensive digital agency. Don’t underestimate the power of authentic expression.
4) The early bird gets the worm.
Some of us are wired differently and we each have our own biorhythms to factor in. Not to mention, the schedules of projects vary. I remember having rehearsals start at 12am because all the actors worked evening shifts and overnight was when everyone could dedicate 4-5 hours of practice. This was our reality for several months.
Remember that we are in a global industry and while it may be 6am one part of the world, on the other end it’s 6pm. Work a schedule that’s optimal for you internal clock so that when you are “ON” you’re also alert and at your best.
5) Don’t do this if you’re afraid of rejection.
Being fearless is one of the biggest myths out there. We’re all afraid of something and that’s OK. It’s not about being free of fear.
It’s about taking action in spite of those fears.
At any given moment, we choose if we want to allow our fears or our bold determination to determine how we experience life’s journey.
While we’re at it, eliminate the word rejection from your vocabulary. Every opportunity is a chance to grow, especially the opportunities we don’t get to have.
I’ve redefined rejection to mean “not ready.” Either I am not ready for the opportunity or the opportunity is not ready for me.
There are the stories we tell ourselves and there’s reality. Often times, we get caught up in what we think we know about business that we lose sight of who we are as a personal brand.
Myths are like spells. They are only powerful when we choose to give them the power. The BIGGEST myth of all is about competition. The truth is, there’s plenty of room for everyone to make their mark and succeed.