So, you’ve done the work; you’ve got an agent and/or a manager, you’ve booked a pretty significant gig and by significant, I mean you have a speaking part! Now, what do you do? You have to combine the talent side of you with the business side of you. YOU are a business, now you have to sell yourself…again! In this city, perception is reality. If you can create the perception that you are “hotter” than you are, the industry will react accordingly to that perception. To get hot or stay hot, in the eyes of this industry, the public and…