When I was first asked to write for “Ms. In the Biz” I knew that I wanted to be able to provide articles with some amazing female transmedia and cross-platform creators. One of the names that immediately jumped to mind was Andrea Phillips, who (as you may remember from last week) wrote “A Creator’s Guide to Transmedia Storytelling”. Andrea has worked on educational, commercial and indie projects in the transmedia storytelling world including “The Maester’s Path” for Game of Thrones, “Floating City” for Thomas Dolby, and “The 2012 Experience” for Sony Pictures. Angelique: How did you become interested in transmedia…
Author: Angelique Toschi
Angelique Toschi
Angelique Toschi is a social media professional who is active in multiple social media communities. She uses her BA in English from UCLA and MA in Mass Communications, Advertising from Cal State Fullerton to help her create strategies and write social media content for various clients across multiple industries. Some of her current and former clients in the entertainment industry have included The International Academy of Web Television, web series “Lenox Avenue”, and Transmedia LA. She also currently handles social media and corporate communications for Shakey’s USA, Inc. (57 locations across the US).
Ms. In the Biz, FilmBreak and NewFilmmakers LA came together for an evening of networking under the stars! On July 9th, “Ms. In the Biz” held our second joint mixer with FilmBreak, this time also partnering with NewFilmmakers LA. This evening event took place the SkyBar in Hollywood. The Hollywood setting of glitz and glam was the perfect compliment to the beautiful, ambitious, and diverse crowd that was attracted. With over 700 RSVP’s the event was packed with a great mix of new filmmakers, hollywood movers and shakers, and professionals in the entertainment industry from all backgrounds. My highlights from…
So far I have shared with you an explanation of transmedia and cross-platform storytelling, as well as the differences between using multiple platforms to tell a story rather than just as a marketing ploy. However, wrapping your head around creating a story that has multiple avenues can be a daunting task and hard to get one’s head around. To do that I would like to share some ways of thinking about this type of storytelling, as well as a wonderful tool created by Robert Pratten to help standardize the cross-platform/transmedia pitch process. The first thing to think about would, of…
When I’m talking to people about transmedia and cross-platform storytelling, and the addition of character twitter feeds, blogs, character facebook pages, etc. the most common comment I receive is – “Oh, that’s just Marketing”. There is an idea that this type of “thing” is solely to drum up interest, create buzz, and encourage fan engagement. None of these are a bad thing, however they are missing an important element, the storytelling one. By thinking about these tools and outlets, such as social media, character blogs, live events, alternate reality games, and even books (e-book or standard) and comics, at the…
Everyone in the entertainment industry is learning the value of social/new media. It is being used to make important connections, produce content in an efficient matter, create projects they may not have otherwise been able to do on their own, and of course used by everyone to promote their work and themselves over multiple social media platforms. However, there is one aspect that studios and indie productions are just beginning to tap into: the ability to use these new forms of media to expand their stories. This use of various means of technology (or media) to help augment and extend…